How should I use this data?
You can use this data to start thinking about value for money.
That doesn’t mean automatically choosing the lowest-cost provider.
For instance, a higher-fee real estate agent might have more experience … and they might get you a higher sale price.
Let’s say your property is worth $700,000.
As a ballpark, you’d need Bayleys to sell it for $3.8k more than Harcourts before you come out ahead … For Barfoot and Thompson, that’s $9.4k.
Is that achievable? With the right agent – definitely.
Just because Harcourts charges lower fees than Bayleys (on average), that doesn’t mean you’ll always come ahead using Harcourts.
But also, just because Bayleys charges higher fees (on average), that doesn’t mean you’ll always get the best price.
So while price shouldn’t be the only factor you look at … it doesn’t mean you should disregard it entirely.
But you can use this data to understand where each company sits, which is not a bad place to start.