The property is in good nick, and there’s no opportunity to renovate. So what else can she do to get it rented?
Step #1 – add appliances
This apartment is up 4 flights of stairs – and was advertised without appliances for the kitchen and laundry.
Rookie mistake. Tenants don’t want to lug a washer-dryer or a fridge-freezer up staircase after staircase.
And most tenants expect these appliances to be included when renting an apartment.
So step #1 is to buy (or rent) whiteware for the property. Or, tell the tenants that it will be included, and get it once you secure a tenant.
Step #2 – don’t make the property look too good
You need to look at your listing from a tenant's perspective.
Usually, I’d recommend getting really nice photography or doing a mini-staging.
But, in this listing, the top-quality photographs have worked against the investor.
Tenants are visual. They need to see what they're getting.
Because the property was so beautifully decorated, there is a risk of anti-climax when the tenant walks into an empty room.
So step #2 is to take photos of the empty property.
Step #3 – make it clear what the tenants are getting
One of the issues renting this property is that some tenants don’t realise that it is a studio apartment (rather than a 1-bedroom).
In the first photo, the mirror makes it look like there is a separate bedroom where there isn’t.