What properties do people want?
Kiwis fall into one of four categories:
#1 – People who like high-density (28% of people)
These people want to live in townhouses and apartments close to city centres.
The data shows they prefer townhouses over apartments. But will go for an apartment for the right price and location.
#2 – People who like medium-density (24% of people)
These people want to live in a mix of standalone houses (on small sections), townhouses and apartments. And they don’t mind living close to other people; these people care about location.
#3 – People who like low-density (26% of people)
These people want to live in standalone houses with a backyard (not huge, but big enough for the kids to run around). They don’t mind commuting to the city or driving long distances.
#4 – People who like ultra-low-density (21% of people)
All these people want is a standalone house on a decent section. They don’t care if they live half an hour outside the city. They don’t want neighbours living close to them.