This trend appears again and again in other cities.

If you want access to the biggest group of tenants, most are looking for mid-range properties.

#2 – Name-brand suburbs get more searches

In cities like Auckland, some suburbs lend their name to a wider area.

For instance, Albany is a suburb. But, people often use it to refer to a wider area on the North Shore.

The same goes for Howick in East Auckland.

These ‘name-brand’ suburbs get more searches than those directly next to them.

Over the last 9 months, tenants searched 124,000 times for rentals in Howick.

But right next door, in Mellons Bay, only 16,500 people searched for rentals.

If you’re struggling to rent your property in Mellons Bay, you could also create a listing in Howick.

#3 – Tenants aren’t just looking for houses

I thought the data would show that lots of tenants are looking for a 3-bedroom house with a bit of land. And then they compromise … and rent a cheaper property.

We don’t see that in the data.

Let’s look at Palmerston North.

Apartments make up 8% of the rental listings. But they make up 20% of the searches. That’s if tenants have specified the type of property they want.

So, there is seemingly low supply and higher demand.

It’s the same for townhouses and units.

But houses are the other way around. The % of listings outweighs the % of rental searches.

Now, you have to be careful with these specific numbers. They only include the searches where people have said what type of property they want.

Let’s say you’re searching for a rental property in a rural town like Tokoroa.

Houses make up most of the rental listings. So you don’t need to put into the search filters that you want a house. They’re all houses, anyway.

But if you want a townhouse. Well, there aren’t many in Tokoroa. So you’d have to put ‘townhouse’ in your search criteria.

That could be skewing the numbers.

Nonetheless, this data could provide an opportunity for investors. You might buy other property types (not houses) if demand is strong, but supply is low.

#4 – Low searches don’t always mean your property takes longer to rent

Don’t make the mistake of thinking: “Fewer people are looking for rentals in my suburb. So that’s a bad investment.”

We also need to think about demand and supply.

Take Wellington. Over the last 9 months, tenants have searched 26,000 times for rentals in Stokes Valley. But there were also 25 rental listings.

That’s an average of 1,040 searches per listing.

On the other hand, Elsdon had fewer searches. Just, 16,600.

But there were only 2 rental listings!

That averages 8,300 searches per rental listing.

So, the demand per listing is higher. That could mean your investment property rents faster.

What do tenants want?

The key message is, don’t assume you know what tenants want.

Whether it’s this search data or our updated Tenant Tool.

Use data to uncover hidden demand. Maybe tenants are looking for townhouses or apartments in traditionally house-heavy areas.

Choosing properties that tenants want means investors can potentially find a tenant faster.