Property Investment
What does a financial adviser actually do?
In this article, you’ll learn what a financial adviser does, what are the different specialties of the trade, and how they can help you on your investment journey.
Property Investment
7 min read
Author: Ed McKnight
Resident Economist, with a GradDipEcon and over five years at Opes Partners, is a trusted contributor to NZ Property Investor, Informed Investor, Stuff, Business Desk, and OneRoof.
Reviewed by: Laine Moger
Journalist and Property Educator, holds a Bachelor of Communication (Honours) from Massey University.
People often say: “If you want to be better with money, just get a financial adviser.”
That advice sounds helpful … until you actually try to follow it.
Because once you start looking around, you quickly realise there are a lot of people talking confidently about money.
Some are advisers, some are economists and some are just very loud influencers. And unless you already work in the industry, it can be genuinely hard to tell the difference between them all.
So, in this article, you’ll learn the process of choosing the right financial adviser for you , step by step. That includes what you should always check before you book a meeting.
Now, just to be clear: at Opes Partners we have financial advisers that you could work with. So you might think: “He’s just going to tell everyone to go and see him.”
I’m not going to do that. Firstly, because that wouldn’t be the right thing to do. Secondly, because I’m not a financial adviser … I’m an economist. And that confusion right there is exactly why so many people struggle to know who they should trust.
The best financial adviser isn’t the loudest or most visible. It’s the one whose skills, incentives, and licence match what you actually need help with.
The biggest mistake people make is starting with the adviser instead of starting with their goal.
Saying “I need a financial adviser” is a bit like saying “I need a tradie”. Sure, you might need one. But there are lots of different types of tradies.
Do you need a plumber, a builder, an electrician or a painter? Each tradie does something different. A plumber won’t paint your house. An electrician won’t fix your pipes.
It’s the same with financial advisers.
There are mortgage advisers, insurance advisers, investment advisers, property advisers (and many more).
I had a friend message me asking if I could recommend a financial adviser. I said yes. But, only after asking one follow-up question: “What do you actually want advice on?”
Do you want to buy your first home? Sort out a mortgage? Prepare for retirement? Protect your income if something goes wrong?
That question matters more than most people realise. Why? Because in New Zealand, financial advisers tend to specialise in one field.
Once you know what you want to achieve, then you can move on to step 2.
In New Zealand, financial advisers usually fall into a few broad camps:
They all call themselves “financial advisers”, because that’s what they are. But, that doesn’t mean they all do the same thing.
Most advisers focus on one core area, because it’s a full-time job just staying good at that aspect of financial advice.
So once you know what you want help with, the next step is choosing the right type of adviser.
If you’re trying to take out a mortgage to buy a house, you’ll want a mortgage adviser.
If you’re thinking about long-term wealth and retirement, you might speak with:
Once you know the type of adviser you’re looking for, it’s time to build a shortlist.
In my experience, a shortlist of 3 is the sweet spot. If you only investigate one adviser, you might not be searching wide enough. But if you try to research 10, you might not make a decision at all.
You can find advisers through Google, ChatGPT, and recommendations from friends. Here at Opes, we release a list of our 10 top financial advisers in NZ.
Though I’ve learned to be careful when getting recommendations from friends. Many people tend to recommend the only adviser they’ve ever used. And when you’ve only ever had one hairdresser, that hairdresser always feels like “the best”.
So recommendations aren’t always as objective as they might seem. Make sure you do your own research.
Before you book a meeting with a financial adviser, spend half an hour doing some armchair research. It could save you a lot of frustration later.
You want to know what sort of ‘products’ the adviser works with. Can they offer lots of different investments, or do they just do a few? If they are an insurance broker, do they work with lots of companies, or just one?
And how do they charge? Each adviser might get paid a different way.
For instance, some advisers charge you a flat fee to create a retirement plan. Others won’t charge you, but will charge a commission. For instance, most mortgage advisers charge the bank a commission when you get a loan through them.
If pricing isn’t clearly explained on the website, look for their disclosure statement.
This is a compulsory document that all licensed financial advisers must have on their website. It explains how the company gets paid, the services they offer, and any potential conflicts of interest.
The disclosure statement might be labelled “Disclosure”, “Disclosure Statement” or “Important Information”.
You can often find this in the header or footer on the financial adviser’s website. For instance, here is a link to our disclosure document at Opes Partners. You can find this through the header of the website.
This does matter. For example, mortgage advisers have to list the lenders they work with. If one adviser works with three banks and another works with twenty-six lenders, that’s useful context for you. And it might sway your decision one way or the other.
And don’t forget about reviews to see what people actually say.
Before you talk to someone about your money, you want confidence that they know what they’re doing. So you need to look for evidence of expertise.
That proof might come in different forms. It could be:
A polished website is nice, but it’s not the same thing as expertise.
Some excellent advisers run small practices and don’t spend much on marketing. So if you just judged their expertise on their older website … you might miss out on a great adviser.
However, if they have a blog and it hasn’t been updated since 2018 and promises “more content coming soon” ... that’s worth noticing. They might not have proven their expertise yet.
One study from Morningstar looked into the value of financial advice. They found that good advisers don’t just help with technical decisions. They help people stick to a plan, avoid emotional mistakes, and stay focused on the long term. That’s why experience and staying up to date really matters.
Before you meet with anyone, check the Financial Service Providers Register (FSPR).
This is to prove that they really are a financial adviser. Every financial adviser must be registered on the FSPR register. That’s a requirement set by the Financial Markets Authority.
So before you book a meeting, check that the adviser is listed there. This step matters because there are plenty of people who talk about money in ways that sound like advice. but they actually aren't licensed to give it. Even the media gets this wrong sometimes.
If they’re not on the register, they’re not a financial adviser. Full stop.
Now that you’ve chosen an adviser, it’s time to book the meeting with the adviser that feels like the best fit for you.
Typically, your first meeting doesn’t have a cost attached to it. And after you book the meeting, you’ll be able to see if you gel with the adviser or not.
If the advice doesn’t feel right, or the plan isn’t what you were expecting, that’s okay. You’re not committed just because you had a meeting. You can walk away and book a meeting with another adviser on your shortlist.
Choosing a financial adviser is a big decision. Take your time, and ask questions.
If you follow these steps, you’re more likely to find someone who helps you make better money decisions. Instead of someone who just sounds confident while they talk about it.
Resident Economist, with a GradDipEcon and over five years at Opes Partners, is a trusted contributor to NZ Property Investor, Informed Investor, Stuff, Business Desk, and OneRoof.
Ed, our Resident Economist, is equipped with a GradDipEcon, a GradCertStratMgmt, BMus, and over five years of experience as Opes Partners' economist. His expertise in economics has led him to contribute articles to reputable publications like NZ Property Investor, Informed Investor, OneRoof, Stuff, and Business Desk. You might have also seen him share his insights on television programs such as The Project and Breakfast.
This article is for your general information. It’s not financial advice. See here for details about our Financial Advice Provider Disclosure. So Opes isn’t telling you what to do with your own money.
We’ve made every effort to make sure the information is accurate. But we occasionally get the odd fact wrong. Make sure you do your own research or talk to a financial adviser before making any investment decisions.
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